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 Future Positioning: Call a Recruiter and Understand the "BIG" Trend
By Dan Dunkel
A shift is occurring in the role of the recruiting professional and his physical security clientele. This trend is important to understand because it dictates the skill sets required today and in the future for the majority of physical security practitioners. The impact on your career and long-term income potential is measurable. This trend also impacts the bottom line of the business, based on how well an integrator can staff "strategic" professionals to respond to new and larger opportunities. Let me offer three questions that need to be answered when considering future trends and opportunities:
1. What is the undeniable trend? (For the integrator or security professional - the one "BIG" technology that is impacting your industry over the next three plus years. If it is "BIG" enough, your kids [teenagers] are impacted by it everyday.)
2. Who are the leaders capitalizing on the trend? (Read every white paper and view every video you can. Focus on executive interviews and go to market strategies, and understand the "cultures" of these companies.)
3. What is being discussed with key industry recruiters?
(Develop a business and personal relationship and don't just contact them when you need a job. Ask about the industry trends and how the client's needs changed over the last 12 months.)
My Answers:
(1) Intelligent global networks that move voice, video and data at increasingly faster speeds and at reduced costs to portable devices. (I heard two telling statistics recently: (1) Globally, 4 babies are born every second, and (2) Globally, 25 cell phones are sold every second.
Fact: The intelligent network will promote wireless communications and handheld devices will play an increasingly larger role in security.)
(2) Cisco Systems, Google (Maps, YouTube, FaceBook), Apple, salesforce.com, EBay, Firetide and Augusta Systems.
(3) Recruiters: John Nemorofsky (www.findmyexecutive.com
) and Kevin Eagan (www.theeagangroup.com)
John Gage, a Sun Microsystems founder proved himself clairvoyant when he said years ago, "The Network is the Computer." Today the network is omnipresent in how the security industry (or any industry, for that matter) operates. Cisco has taken that a step further and promotes, "The Intelligent Network as the Platform." This is a "BIG" trend.
While technical certifications are very important, it is critical for all business people
to understand where the networking industry is heading over the next three years. As we move forward, the IP network will evolve from being a connection (information delivery) vehicle to being intelligent. Smarter networks will change future storage topologies and eventually standalone servers, and DVR/NVR platforms phase out. (Some security manufacturers don't even see this coming.) When you understand how the "BIG" technology is evolving strategically, you can position your business (and career) for the future.
About the Author:
Dan Dunkel, President of New Era Associates, is a frequent presenter on the topic of systems integration and convergence before security, enterprise and executive groups. New Era specializes in creating sales strategies and developing business partnerships between IT and physical security firms focused on convergence solutions. Contact him at dan@neweraassociates.com or visit
www.neweraassociates.com |
 PSIM in D.C.
Up to this point, PSIM has been a nice idea and a marketing expression. We've all been introduced, discussed it on different levels and applications, and many of us have made a claim to it in one way or another. Because of this buzz, revenue around PSIM has grown dramatically.
So everyone wants in, but how many of you could confidently stand up in front of the experts and define the term PSIM? This is not a blanket term. Physical Security Information Management carries specific criteria and the more we dilute the meaning, the further we are from solving problems.
That's why we're going to do more than just talk about it. In 3 hours, we are going to collectively create functionality guidelines for developing and deploying PSIM solutions - really! W
ith the help of Industry leaders, SecurityDreamer is going to launch the PSIM market. It's time to get to the bottom of what Physical Security Information Management means and establish it as a legitimate market segment.
Are you curious about ways to improve security event management and incident response in the most efficient and effective ways? Would you like to establish best practices for computers, software and networking? For investing opportunities, deploying PSIM solutions, and partnering with the right people, you'll want to be in the room.
This invitation only event is for investors, integrators, resellers, end-users and manufacturers - anyone interested in making money and solving problems with PSIM. Grab hold of this opportunity and act on what everyone's been talking about.
Where: Marriot, Bethesda
5151 Pooks Hill Rd
Bethesda, Maryland 20814
Directions: 301.897.9400
When: Wednesday, June 4th
Time: 7:30-10:30am
Breakfast will be served |
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Biometric Locks Bring Security
Americans have embraced technology in all its digital glory, filling homes with computers, audio and video players, gaming systems, digital cameras, cellphones and more. For a variety of reasons, however, one everyday item has resisted the incessant march of technology, and you probably use it several times every day. It's likely to be in your purse or pocket right now, in fact. At once essential and mundane, efficient and simple, based on technology so old it is mentioned in the Old Testament, the humble door key has for decades resisted challenges from all manner of keyless entry devices, from combination locks to biometric systems. That may be about to change.
Will biometrics be the future?
Electronic Pet 'Could Soon Replace Passwords and PINS'
Fingerprint scans may be what make Mission: Impossible a futuristic thriller, but look no further than your door to bring the possibility here and now.
How does this technology work?
IBM Joins The Lockheed Martin Team For FBI's Next Generation Identification Program
Lockheed Martin (NYSE: LMT) today announced that IBM (NYSE: IBM) will join its industry team to develop and maintain the Next Generation Identification (NGI) system for the Federal Bureau of Investigation (FBI) -- the new multi-modal, state-of-the-art
biometrics system to be used by state, local and federal authorities.
What's the NGI program about? |
 
What the CEO Thinks
by Bill Zalud & Terry Maddry
In the face of a slowing economy and pressures on budgets, chief executive officers, when asked about their security operations, say it is most important that the chief security officer (CSO) execute his or her plan effectively and also protect the reputation of the enterprise.
Security Magazine, with the assistance of Maddry Associates, surveyed 100 CEOs relative to what they think about security and their security operation. The annual program discovered that, this year, the focus is even more on business issues.
Look for the rest of this article in the
May Issue of Security Magazine, or
sign up for a free
subscription.
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 From Door to Data
by Russ Gager
The convergence of physical and logical security has been a favorite topic in the security industry for several years, but its implementation in sign-on systems that use a single card or biometric to access a building and a computer network has been more of a goal than an installation to date.
Manufacturers have been doing their part by creating such systems, but systems integrators are still in the early stages of developing the markets for them. Some single sign-on systems are in beta testing, and the integrators did not want to release information about installations yet. But forward-thinking security companies think the market for converged physical/logical security systems will be quick to develop once the return-on-investment (ROI) can be demonstrated. Look for the rest of this article in the
April Issue of SDM Magazine, or sign up for a free subscription. |
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