SDM Newswire

Partnership Helps Security Market Find Perfect-Fit Employees

BNP Media, the Troy, Mich.-based parent company of SDM and Security, recently announced a partnership with BirdDog Career Centers which combines the resources of the leading media company serving the mechanical systems field with the leading job/career center resource focused on this market.


Companies seeking employees or job seekers can access the Career Center by clicking on the BNP/BirdDog widget found on the home pages of www.SDMmag.com and www.securitymagazine.com.

“We are excited to partner with BirdDog to provide job placement and career counseling solutions for our markets,” said BNP Media publishing director Tim Fausch. “Many of our markets are rebounding from hard times. This new career center allows us to help strengthen the security markets by matching employers with ideal employees.

“The collective audience from our security, mechanical systems, maintenance and construction brands approaches 1 million subscribers or website visitors,” Fausch said. “By partnering with BirdDog, we will help those pros solve employment challenges so they can focus more intently on serving their customers.”

During its 14-year history, BirdDog has helped more than 3,500 employers in specialized industries move to a strategy of planned hiring. In addition, the combined BirdDog family of sites and solutions has attracted more than 100,000 job seekers.

Tailored to business owners and hiring managers searching for uniquely qualified tradesmen, the industry-specific career center will be powered by BirdDog’s Candidate Acquisition & Management System (CAMS). A web-enabled recruitment program customized for security, construction, mechanical and engineering companies, CAMS allows employers to post an open position once. CAMS then distributes the opening across the BirdDog family of niche job sites, including BirdDogJobs.com, MEPjobs.com and ASHRAEjobs.com.

Beyond posting jobs, CAMS helps hiring managers score, track and maintain a database of applicants. This not only helps fill current vacancies; it supports BirdDog’s philosophy of “always-on recruiting,” which encourages companies to build a bench of qualified candidates for those emergency openings innate to the skilled trades.

In addition, CAMS creates a “paperless paper trail” for contractors held to Affirmative Action and Equal Opportunity Employment regulations. (More on this available in BirdDog’s recent white paper, “Ten Thousand Shades of Gray – The Impact of Workforce Regulations on Federal Contractors.”)

“The foundations of traditional recruiting are crumbling, and the war for talent is on in specialized industries,” said BirdDog vice president of marketing Doug Mitchell. “Companies with large recruiting budgets are snapping up key employees and using social networking, video and enhanced company career pages to attract both active and passive jobseekers. BirdDog levels the playing field for smaller companies.” 

“Business leaders in our specialized sectors tell us their top challenges today are a lack of available qualified talent and being overloaded with unqualified applicants that sap precious resources,” Mitchell said.“BirdDog puts innovative ‘always-on recruiting’ techniques in front of employers, enabling them to break the cycle of reactive hiring.”

For more information on how your company can benefit by using the BNP Media/BirdDog Career Center, contact Doug Mitchell at dmitchell@birddogjobs.com; 515-473-9206.

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