The showcase will feature products in nearly 30 categories, providing marketing support, through articles in major trade publications, features on the event website and displays at ISC West. Judging panels composed of industry experts will select winners in each of these categories and will present the Judges' Choice Award and the event’s highest honor – the Best New Product Award.

The 2011 SIA New Product Showcase is scheduled for April 5 and 6 at the Sands Expo and Convention Center in Las Vegas. For more information or to download an NPS entry form, visit the NPS website. The application deadline is Jan. 28.