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ARTICLES

‘Idea Man of the Century’ to Keynote ESX 2013

March 4, 2013

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The Electronic Security Expo (ESX) announced Roy Spence, co-founder and chairman of GSD&M will be its 2013 keynote speaker.

Surveillance Gets Prime-Time Spotlight

February 4, 2013

By Sabrina Gasulla

Coca-Cola's 30-second ad spot during last night's Super Bowl is made up of surveillance camera clips from around the world that caught a good deed in progress.

Two Buck Dust Up: Email Ads Shine a Light, Spark Heat

June 14, 2012

By Bill Zalud

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In a campaign to attract dealers and installers to its wholesale alarm monitoring business, Mason Monitoring of Kings Park, N.Y., embracing its self-defined maverick persona, pitches a $2 per account deal while also offering “two years of free central station monitoring on any basic digital account switched to Mason” during a set signup time.

Seven Basics for a Social Networking Strategy

January 3, 2012

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As with any move, deciding on the use, kind, look, and feel of social networking sites by today’s system integrator is more a business decision than one based on dazzling technology. Here are some ideas courtesy of Inc.com.

A Channel Partner’s Role in Brand Building

December 19, 2011

By Frank De Fina

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Can a dealer or integrator play a significant role in building the brand of a manufacturer? Think about it. Brand building is a function of products, people, services, support and customers. Channel partners are a huge part of the brand.

Free Building Automation Booklet

December 19, 2011

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Home Automation Inc. (HAI) has a printed 16-page marketing document available for free to all listed HAI dealers. HAI’s “Building Automation” marketing booklet was previously only available as an online document, but HAI has printed several thousand copies at the request of integrators.

5 Simple Search Engine Optimization strategies

September 8, 2011

By Leslie Stevens

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Getting customers to your website is critical if you want to generate new business in the security and home systems markets. One way is to optimize your website to maximize search engine rankings, which you can do in-house or outsource. Either way, you should understand basic elements of Search Engine Optimization (SEO).

Whitepaper Explains Long-Range Wireless Communications

May 10, 2011

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IntercomsOnline.com, Nashville, released a new whitepaper on its website designed to help security system and access control dealers make more sales in applications where long-range wireless voice communication and remote entry point opening are needed.

Show Banner Package Is Exclusively for A/V & Security Integrators

March 30, 2011

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Relidy Inc. has a Banner Package for helping security dealers and systems integrators exhibit at their local home shows and industry trade shows.

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Mel Mahler, after 22 years with ADS Security, Nashville, Tenn., has stepped down as chairman and CEO to enter retirement. He speaks to SDM about the factors that led to his decision to retire, retirement plans, and reflections on his security career.

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2013 April

With the perpetual necessity for fire protection, there is a perceptible strength within the fire market that never goes away. Of course, even fire has seen its own slow down with the recession. Find out the industry’s expectations in 2013 State of the Market: Access Control. Other issue highlights? Innovative parking security projects and new opportunities in PSIM.

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2010 Top Systems Integrators Report

The SDM Top Systems Integrators Report ranks, by total annual revenue, the largest U.S. firms that contract electronic security projects for commercial, industrial, institutional, government, and other non-residential markets.

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