In a campaign to attract dealers and installers to its wholesale alarm monitoring business, Mason Monitoring of Kings Park, N.Y., embracing its self-defined maverick persona, pitches a $2 per account deal while also offering “two years of free central station monitoring on any basic digital account switched to Mason” during a set signup time.
As with any move, deciding on the use, kind, look, and feel of social networking sites by today’s system integrator is more a business decision than one based on dazzling technology. Here are some ideas courtesy of Inc.com.
Can a dealer or integrator play a significant role in building the brand of a manufacturer? Think about it. Brand building is a function of products, people, services, support and customers. Channel partners are a huge part of the brand.
Home Automation Inc. (HAI) has a printed 16-page marketing document available for free to all listed HAI dealers. HAI’s “Building Automation” marketing booklet was previously only available as an online document, but HAI has printed several thousand copies at the request of integrators.