It’s January — time for new beginnings and improvements for your security company. Security dealers typically sit with their staff and marketing teams during December and January to reflect upon what was successful during the past year and what was not.
In past articles we have talked about remarketing, but because we are continually evolving and learning from data that comes through our security dealers nationwide, from time to time we like to revisit one of our past articles or give advanced insight into how to use some marketing techniques like a pro.
Let’s be honest, we all use this word. We’ve said it to our mothers, our kids, our colleagues — maybe even our priests. Now before you get all bent out of shape, the “F” word we’re talking about isn’t something that would get your mouth washed out with soap; it is something that can help you gain more clients for your security company: the word is Facebook.
So you need a new salesperson. You solicit resumes and review them all to find the top candidates. Human Resources may even help you with screening before you call in your top prospects for an interview. You and others in your organization put the candidate through the ropes.
Gone are the days when cybersecurity was someone else’s problem. With savvy and tenacious hackers who can use almost anything connected to a network to access systems, and evolving and seemingly implacable threats, just where does the security industry stand on the cyber preparedness spectrum? Read more stories in September Issue 2017.