It’s January — time for new beginnings and improvements for your security company. Security dealers typically sit with their staff and marketing teams during December and January to reflect upon what was successful during the past year and what was not.
In past articles we have talked about remarketing, but because we are continually evolving and learning from data that comes through our security dealers nationwide, from time to time we like to revisit one of our past articles or give advanced insight into how to use some marketing techniques like a pro.
The general outlook across the industry is highly optimistic as dealers and manufacturers ride the wave of integrated technologies and consumer interest to more and more growth. But there are also cautionary notes. Read more about SDM February Issue.