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Brand Awareness
PRINT ADVERTISING
WHY SDM?
SDM is a consistent leading marketing and media partner in the North American security channel. In print and online, SDM reaches key security professionals with purchasing influence and has a 100% BPA audited buy/install circulation.
• Measurably better circulation quality. SDM is the only publication that has all of its qualified subscribers asking to receive it. It’s called a 100% direct request circulation.3
• Purchase authority. SDM guarantees all qualified and audited subscribers buy or install security technology products and services reaching key industry professionals with purchasing influence.3
• Most preferred industry publication. 92% of survey respondents favored SDM over other industry publications.2
AUDIENCE
Advertising Perceptions1
Digital Edition Upgrades and Sponsorships also available!
PRINT AD SIZES
SDM MARKET EXCLUSIVES
SDM Monitoring TODAY & SDM Video Monitoring TODAY Biannual Supplements
Right now 19,682 SDM subscribers buy/install monitoring equipment and/or services… Target them in our January and July 2020 Monitoring TODAY special reports! All Advertisers are invited to submit 300 words and one photo highlighting a case study for monitoring professionals.
SDM Monitoring TODAY is published in January 2020
Ad close: November 20th, 2019
SDM Video Monitoring TODAY is published in July 2020
Ad close: May 20th, 2020
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WEBSITE ADVERTISING
Online Display Ads are an effective way to create clicks to your website. SDM aligns its website with Internet Advertising Bureau’s (IAB) standards in static or animated ads that appear throughout the pages of SDM’s websites. Our responsive design means editorial content and advertising is presented in a readable and engaging manner for viewers across all devices.
Website Ad Sizes
TOPIC SPONSORSHIPS
A topic sponsorship on SDMMag.com allows you to target visitors engaged with content around a specific topic that relates to your company and product. This sponsorship includes a leaderboard, wide skyscraper, left-side skyscraper and middle medium rectangle ad. Two sponsors are available per topic.
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ONLINE RETARGETING
Enhance your online advertising program with online retargeting. Retargeting tracks industry professionals visiting SDMMag.com and then displays your ads to these professionals again as they travel to other websites. As a result of this increased visibility, your brand will enjoy greater post-impression recall and convert SDM’s browsing customers into visitors to your website!
Purchase online display ads on SDMMag.com with a minimum of 10,000 impressions. Contact your sales rep for position availability and CPM pricing. Purchase a minimum of 300,000 Retargeting Impressions for 30 days.
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eNEWSLETTERS
Our eNewsletters deliver useful and timely industry news and information to our digital subscribers who request them. As a trusted resource for professionals, our eNewsletters are an ideal place to promote your company and its offerings, drive traffic to your site, and build awareness for your brand.
Attention-grabbing ads and exclusive sponsorships are available.
SDM eNews
Twice-monthly eNewsletter delivers the latest breaking news, news analysis and coverage of industry trends.
Today's System Integrator News
Twice-monthly eNewsletter delivers breaking news and industry trends, product announcements and in-the-field success stories.
Breaking News eNews
SDM Breaking News is about keeping you up-to-date with the news and information you want most. When industry news breaks, you'll know it first with our Breaking News alerts.
smartHome
Monthly eNewsletter that brings the entire residential home technology market together for dealers and installers who sell to the home market.
Additional eNews Opportunities
Show Dailies
SDM is publishing the Official ISC West Show Daily eNewsletters in 2020 – with each reaching 55,000+ global professionals. Place your ads and electronically target ISC West show attendees plus prospects unable to visit this year’s event!
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SOCIAL MEDIA
Create a smart social media strategy that communicates with prospective and current customers. SDM offers a number of opportunities for audience engagement through Facebook, LinkedIn, and Twitter. We have social media experts on staff ready to guide you through the process. They’ll work with your team to optimize your campaign and get you the best results. Post-campaign, we’ll give you the analytics and information you need to prove your ROI.
NEED A BOOST?
Many of our social media products can be boosted or promoted within their platforms. Upgrade your post and increase your visibility!
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CLASSIFIEDS
Classified ads offer a simple way to promote your product and brand when you're on a budget. Classifieds can help with selling equipment, products, and services, announcing business opportunities, hiring expert employees and more.
CATEGORIES INCLUDE:
- Products
- Services
- Software
- Safety Gates
- Fall Protection
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CONTINUING EDUCATION
Are you looking for a unique lead generation product that delivers value to your audience AND engages them with your content? Continuing Education is the key to accomplishing that. Most licensed professionals are required to earn continuing education units (CEUs) to maintain their license or credential. We offer you the opportunity to provide these CEUs they need while building brand awareness and generating high-quality leads for your business.
CEUs can be offered through a variety of formats including articles, webinars, live events, videos, and interactive presentations. Whether you have existing content or want to create new, engaging content, our team of instructional designers and subject matter experts is here to help you. As a sponsor, you can view all your course stats and engagement data in our new, interactive and easy-to-use sponsor dashboard – available to you 24/7.
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- Source TQ, Management Titles, buy/install and qualified to June 2019 BPA Brand Report except for 92%, 70% and 95% (Source to study).
- Clear Seas Research 2019 SDM Reader Preference/Profile Study
- June 2019 SDM BPA Brand Report
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