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Home » Brand Awareness

Brand Awareness

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WHY SDM?

SDM is a consistent leading marketing and media partner in the North American security channel. In through our online publication, SDM reaches key security professionals with purchasing influence and has a 100% BPA audited buy/install circulation.

• Measurably better circulation quality. SDM is the only publication that has all of its qualified subscribers asking to receive it. It’s called a 100% direct request circulation.3

• Purchase authority. SDM guarantees all qualified and audited subscribers buy or install security technology products and services reaching key industry professionals with purchasing influence.3

• Most preferred industry publication. 92% of survey respondents favored SDM over other industry publications.2


EDITORIAL CALENDAR


AUDIENCE
Audience graphic.
Purchase Authority1
Purchase Authority audience graph. Purchase Authority audience graph.


Advertising Perceptions1
Continuing Education Center

 

Digital Edition Upgrades and Sponsorships also available!

 

Publication AD SIZES
Examples of publication ad sizes.
Examples of publication ad sizes.
Examples of print ad sizes.
Examples of print ad sizes.

SDM MARKET EXCLUSIVES
ISHN standards issue.

SDM Monitoring TODAY  &  SDM Video Monitoring TODAY  Biannual Supplements

Right now 19,682 SDM subscribers buy/install monitoring equipment and/or services… Target them in our January and July 2020 Monitoring TODAY special reports! All Advertisers are invited to submit 300 words and one photo highlighting a case study for monitoring professionals.

SDM Monitoring TODAY is published in January 2020

Ad close: November 20th, 2019

SDM Video Monitoring TODAY is published in July 2020

Ad close: May 20th, 2020

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WEBSITE ADVERTISING

Online Display Ads are an effective way to create clicks to your website. SDM aligns its website with Internet Advertising Bureau’s (IAB) standards in static or animated ads that appear throughout the pages of SDM’s websites. Our responsive design means editorial content and advertising is presented in a readable and engaging manner for viewers across all devices.

Website Ad Sizes
Responsive ad examples. Ad type chart.
SDM Homepage. Home Page Only chart.
 
TOPIC SPONSORSHIPS

A topic sponsorship on SDMMag.com allows you to target visitors engaged with content around a specific topic that relates to your company and product. This sponsorship includes 4 ads per page with a total of 5 different ad slots across the article and topic pages.

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ONLINE RETARGETING

Enhance your online advertising program with online retargeting. Retargeting tracks industry professionals visiting SDMMag.com and then displays your ads to these professionals again as they travel to other websites. As a result of this increased visibility, your brand will enjoy greater post-impression recall and convert SDM’s browsing customers into visitors to your website!

Online retargeting chart.

Purchase online display ads on SDMMag.com with a minimum of 10,000 impressions. Contact your sales rep for position availability and CPM pricing. Purchase a minimum of 300,000 Retargeting Impressions for 30 days.

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eNEWSLETTERS

Our eNewsletters deliver useful and timely industry news and information to our digital subscribers who request them. As a trusted resource for professionals, our eNewsletters are an ideal place to promote your company and its offerings, drive traffic to your site, and build awareness for your brand.

Attention-grabbing ads and exclusive sponsorships are available.

ISHN weekly eNewsletter. SDM eNews

Twice-monthly eNewsletter delivers the latest breaking news, news analysis and coverage of industry trends.

EHS Regulatory Alert eNewsletter. Today's System Integrator News

Twice-monthly eNewsletter delivers breaking news and industry trends, product announcements and in-the-field success stories.

ISHN weekly eNewsletter. Breaking News eNews

SDM Breaking News is about keeping you up-to-date with the news and information you want most. When industry news breaks, you'll know it first with our Breaking News alerts.

EHS Regulatory Alert eNewsletter. smartHome

Monthly eNewsletter that brings the entire residential home technology market together for dealers and installers who sell to the home market.

Additional eNews Opportunities

EHS Regulatory Alert eNewsletter. Show Dailies

SDM is publishing the Official ISC West Show Daily eNewsletters in 2020 – with each reaching 55,000+ global professionals. Place your ads and electronically target ISC West show attendees plus prospects unable to visit this year’s event!

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SOCIAL MEDIA

Create a smart social media strategy that communicates with prospective and current customers. SDM offers a number of opportunities for audience engagement through Facebook, LinkedIn, and Twitter. We have social media experts on staff ready to guide you through the process. They’ll work with your team to optimize your campaign and get you the best results. Post-campaign, we’ll give you the analytics and information you need to prove your ROI.

NEED A BOOST?

Many of our social media products can be boosted or promoted within their platforms. Upgrade your post and increase your visibility!

Twitter logo.
9,609
Twitter Followers1
 
Facebook logo.
1,987
Facebook Likes1
 
Linkedin logo.
3,459
Linkedin Members1
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SDM-eBlast-Examples

CLASSIFIEDS

Classified ads offer a simple way to promote your product and brand when you're on a budget. Classifieds can help with selling equipment, products, and services, announcing business opportunities, hiring expert employees and more.

CATEGORIES INCLUDE:

  • Products
  • Services
  • Software
  • Safety Gates
  • Fall Protection
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CONTINUING EDUCATION
ISHN Earning CEUs

Are you looking for a unique lead generation product that delivers value to your audience AND engages them with your content? Continuing Education is the key to accomplishing that. Most licensed professionals are required to earn continuing education units (CEUs) to maintain their license or credential. We offer you the opportunity to provide these CEUs they need while building brand awareness and generating high-quality leads for your business.

CEUs can be offered through a variety of formats including articles, webinars, live events, videos, and interactive presentations. Whether you have existing content or want to create new, engaging content, our team of instructional designers and subject matter experts is here to help you. As a sponsor, you can view all your course stats and engagement data in our new, interactive and easy-to-use sponsor dashboard – available to you 24/7.

Continuing Education Center IACET Accredited Provider
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  1. Source TQ, Management Titles, buy/install and qualified to June 2019 BPA Brand Report except for 92%, 70% and 95% (Source to study).
  2. Clear Seas Research 2019 SDM Reader Preference/Profile Study
  3. June 2019 SDM BPA Brand Report

 

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BNP Media is North America's largest privately owned B2B media company providing superior content and events across a diverse group of industries. We're committed to connecting our customers to their customers through magazines, eNewsletters, websites, events, continuing education and market research.

SDM Magazine

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2021 January

In January 2021 issue, SDM is celebrating its 50th anniversary, "Despite Pandemic, Security Industry Seen as Financially Sound", and much more.

Check back throughout the month for new content!

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