The cannabis security space provides many opportunities for integrators to apply skills and knowledge used in traditional verticals to a highly profitable — and growing — industry.
Daniel Hernandez, CEO of SecurityBud, Fullerton, Calif., featured on this month’s cover, has experienced a novel’s-worth of stories since deciding to focus on the cannabis security vertical 10 years ago. He’s been paid in bags of cash, works with one of the most contentious plants in the United States and has interacted with a cast of (very chill) characters as clientele.
“It’s just different,” Hernandez says. “It’s a very, very unique industry. I wouldn’t say [issues to the vertical are] specific, I would just say they’re heightened and concentrated.”