Increase Your Security Business Email Deliverability
EMAIL MARKETING
We aren’t at all hesitant to say that we are raving fans of email marketing. Email marketing is one of the few marketing channels we can use to build an authentic connection with the people that keep our industry alive. Customers don’t give their information lightly, and — if used right — email marketing can be both a relationship-building and business-building tool.
Don’t believe us? Your inbox is filled because email marketing works. According to Constant Contact, Forbes, and others, the average ROI for email marketing is $42 for every dollar spent. Needless to say, email should be an essential component of security dealer, integrator, and manufacturer marketing campaigns.