27% of Broadband Households More Concerned About Physical Security Than Before
A new whitepaper from Parks Associates, produced in partnership with Xfinity Home, reveals 27 percent of U.S. broadband households report far more concern now about the physical security of home than five years ago. That number rises to 43 percent among households with children. The whitepaper, “Home Security: Choice is the Ultimate Value Proposition,” explores the market trends specific to the role of the broadband service provider in providing consumers the ultimate value through choice of installation and services for home automation and residential security.
“The uncertainty caused by the pandemic has heightened consumer anxiety about the safety and security of their families and homes and expanded the volume and type of consumers searching for safety-related home solutions,” said Elizabeth Parks, president, Parks Associates. “Smart home and security device adoption is also rising in broadband households, and consumers are embracing standalone devices and DIY home security solutions. Smart home security devices like networked cameras and smart doorbells have grown to over 10 percent adoption across all broadband households as of 2021.”