Security integrators that grow their recurring monthly revenue can stabilize income, improve customer relationships, and increase business valuation. What’s not to love?
Year over year, more security integrators are adding recurring monthly revenue (RMR) products and services to their mix of offerings — a trend that observers predict will continue to grow as tech-savvy customers demand more and better products without a big upfront capital investment.
While security dealers have been RMR-savvy from the beginning — due to their monitoring revenue component — integrators more recently discovered the benefits of courting more RMR: higher business valuations; predictable revenue streams; stickier customers; and more. But it isn’t as easy as just deciding to do it. It requires a mindset shift.