Whenever you see a website ranking right there majestically at the top of the SERP, you can rest assured knowing that it took a lot of work to make that happen. And when we say a lot, we mean it takes an ongoing and monumental targeted effort, which is the heart of SEO.
SEO, or search engine optimization, is the process of optimizing web pages and their content to be easily discoverable by users searching for terms relevant to your website. This includes optimizing a website’s technical configuration, content quality, and relevance, and link popularity to make it easier for search engine indexing software to find, scan, and index a site. The better the site is optimized, the higher it is ranked.