In 2021, Amazon’s Ring sold more than 1.7 million video doorbells to expand its lead on competing brands and enable the company to all but cement itself at the top of the video doorbell market, according to a new market research report by Strategy Analytics.
Dallas-based Strategy Analytics estimates the top five video doorbell brands globally as of the end of 2021 are, in order: Ring, SkyBell, Google’s Nest, smart home provider Vivint and ADT. These five companies combined to sell more than 3.5 million doorbell cameras, or about 30 percent, of the nearly 12 million video doorbells that Strategy Analytics estimates were sold to consumers globally in 2021.