Custom Alarm, based in Rochester, Minn., is on a winning streak. Observant readers may have noticed that a few of this month’s cover subjects look familiar, and that is because Custom Alarm also won our inaugural Project of the Year in August. But once it came time to review submissions for this year’s Dealer of the Year, the clear winner was Custom Alarm, once again.
Whenever I write these award articles — which are two of my favorite stories of the year — I am always fascinated to dig into what it is really like to be an employee or a customer of that company. In Custom Alarm’s case I would be lucky to be either one.