Even with a stellar product or service, an ideal service area and a superb marketing team, security dealers, integrators and manufacturers still face an uphill battle to gain online recognition. Data from the U.S. Census Bureau shows that an average of 4 million new businesses (collectively) are started in the U.S. each year, which means thousands of potential new competitors. Security businesses need to stand out, and developing and maintaining a positive online reputation is a powerful place to make that happen.
When building an online presence, things like posting on social media, blogging and paying for ads are the common places to start. While necessary and beneficial, there is something more that security industry businesses can do to build a stronger and more effective online presence — manage online reviews.