This new dealer has a tighter focus on either the residential or the non-residential market. While approximately 30 percent of respondents to the study consider themselves generalists who serve both market sectors, the vast majority serve either one or the other – 38 percent predominantly sell to residential and 31 percent to non-residential. This fact is confirmed by SDM’s 24th annual Industry Forecast study, which was mailed to 2,000 subscribers.
Colosimo explains that the retrofit market for alarms has been tougher since telemarketing laws came into effect, particularly the National Do Not Call Registry.