“In the early stages you focused on keeping the crews busy, going from day to day, and approaching anyone that will give you a chance to prove yourself as a small startup,†remembers Atronic Alarms’ founder and president, Perry Atha.
Twenty-two years later: Atha’s business venture has blossomed into a strong small business, taking in more than $2.7 million in annual revenue in 2004, up 13 percent from last year. Not only has Atha learned to be more selective in the kind of business he takes on, but he also has applied practical strategies to the development of his company, helping to put Atronic Alarms in position for superior growth in the coming years. It is Atha’s intelligent approach to moving forward – and the parallels that his company has with many of the industry’s growing dealers – which led SDM to choose Atronic Alarms as its 2004 Dealer of the Year.