Among those big names is commercial and residential security company ADT Security Services, Boca Raton, Fla., which builds good will and name recognition from sponsoring various sporting events throughout the year, noted Jay Stuck, ADT’s vice president residential marketing and corporate communications.
ADT’s philosophy is to obtain more exposure from sponsoring an event than from being a sponsor of a sports broadcast, Stuck declared. Although he would not reveal the figures involved, he suggested that the sponsorships of the events are more economical and effective than broadcast advertising.