With a bit of advance planning, you can. Taking place next month is one of the largest annual trade shows in the security industry – ISC West. It will be held at the Sands Expo & Convention Center, Las Vegas, from March 31 through April 2, 2004. This is the industry’s premiere event for exhibitors to demonstrate their new products, systems, and services. The exhibits, the training, the announcements, and other events can have a significant impact on the success of your business in the new year.
Avi Rosenthal, CEO of Integrator Concepts in Boca Raton, Fla., finds trade shows “extremely useful†for his job. “I use them as an opportunity to network, to find new products, and to establish relationships with new companies – sometimes to reinvigorate relationships with old companies,†Rosenthal says.