What is the ultimate measure of your business success? If you run a relatively small security company, you might say you had a good year if you were able to take off a couple of long weekends without your business “crashing†while you were gone. Maybe a good year means achieving a low attrition rate or fewer false alarms, or keeping your best technician so happy that he doesn’t go to work for your competitor.
While all of those are important, certainly you also measure overall revenue and recurring monthly revenue (RMR) growth. But at what level can RMR growth be considered “exceptional,†compared with just “average�