While the country has been speculating about the death of Social Security and how to provide affordable healthcare and prescription drug legislation, the high percentage of elderly Americans has been growing into a new market for residential monitoring: personal emergency response systems (PERS) for older Americans at home.
While several companies have long made PERS equipment, the convergence of market factors has brought household names such as GE and ADT into the game, bringing greater brand awareness and significant R&D spending to the table.