Sadly, in our industry the answer is, "very little." There are a number of companies who take attrition reduction very seriously. These companies tend to steadily grow, spend less on marketing, and enjoy a high number of referrals. Regrettably, however, most companies are spending huge amounts of money on marketing to post big new sales, while investing little or nothing in training to become better at keeping what they already have.
How much does it cost to replace lost accounts? On average, it costs approximately $30 or more to replace a single dollar of lost recurring monthly revenue (RMR).