The complexity of any research lies more in how it is conducted rather than how it is analyzed – for analyzing is easy when you know what you’ve measured. SDM’s Forecast is carefully executed to be representative of today’s security-installing market from many different aspects – geographically; by company revenue size; and by business type. In projecting total industry revenue, complex calculations are made that take into account all of these factors.
All of which leads to the point that your business and those of your peers experienced a relatively healthy business year in 2005 – with 6 percent growth – and projections for 9 percent gains in 2006, according to the study. But why is that important to you and how can you use this information?
Specifically, you can’t. Perhaps you will compare your own company’s performance with the industry average, and then say, “So what? It’s just an average.†And you’re probably correct…to a point.