SafetyCare received four Securing America Awards and one Merit Award for its marketing materials. Accepting the awards at ISC West from SDM’s editor, Laura Stepanek, was SafetyCare’s executive vice president, Peter Giacalone.
PHOTO BY SDM STAFF


SafetyCare received four Securing America Awards and one Merit Award for its marketing materials. Accepting the awards at ISC West from SDM’s editor, Laura Stepanek, was SafetyCare’s executive vice president, Peter Giacalone.
PHOTO BY SDM STAFF

The 16th annual Securing America Awards honor suppliers who provide the best Web sites, sales literature, manuals, marketing material, community outreach programs, and more. The mission of the awards, since their inception in 1990, is to sustain industry awareness and recognition of imaginative and high-quality marketing tools that present dealers, integrators and industry professionals at their best to end-users.

This year, nearly 50 entries in 13 categories competed for Securing America Awards and Merit Awards. The following companies’ pieces and programs were deemed the best in marketing material that the industry offers:
Best Overall Web Site
Winner: SafetyCare Inc.
Merit Award: Honeywell Security

Best End-user Sales Literature for Residential Prospects
Winner: Honeywell Security
Merit Award: SafetyCare Inc., Optex Inc., SentryNet, Russound

Best End-User Sales Literature for Non-residential Prospects
Winner: Panasonic Security Systems
Merit Awards: Honeywell Security, Dedicated Micros

Best Outreach Materials Aimed at End-users, which Support Dealer/Integrator Sales
Winner: SafetyCare Inc.
Merit Awards: First Alert Professional, Optex Inc.

Best Outreach Materials Aimed at Architects, Engineers, and Specifiers, which Support Dealer/Integrator Sales
Winner: Honeywell Security

Best Manual or Online Training Material for Residential End-Users
Winner: Panasonic Security Systems


Panasonic took four Securing America Awards in the competition for marketing materials. Accepting one of the awards here from SDM’s Laura Stepanek is Nisha Jagmohan, systems CAD specialist (center) and Steve Surfaro, senior manager, enterprise project group.
PHOTO BY SDM STAFF

Best Manual or Online Training Material for Non-residential End-users
Winner: Panasonic Security Systems

Best Online Product Demonstrations, which Support Dealer/Integrator Sales
Winner: SafetyCare Inc.
Merit Award: Bosch Security Systems

Best Direct-mail, Target Marketing, or Marketing Support Materials Aimed at End-users, which Support Dealer/Integrator Sales
Winner: SafetyCare Inc.
Merit Awards: Wheelock Inc., Honeywell Security

Most Effective False Alarm Reduction Action or Program, which Supports Dealers and Integrators
Winner: DSC

Best Resources Aimed at Architects, Engineers, and Specifiers, which Support Dealer/Integrator Sales
Winner: Panasonic Security Systems
Merit Award: Software House

Best Overall Online Resources for End-users, which Support Dealer/Integrator Sales
Winner: Honeywell Security
Merit Award: American Dynamics

Best Online Product Introductions that Support Dealer/Integrator Sales
Winner: Honeywell Security