SafetyCare received four Securing America Awards and one Merit Award for its marketing materials. Accepting the awards at ISC West from SDM’s editor, Laura Stepanek, was SafetyCare’s executive vice president, Peter Giacalone.
PHOTO BY SDM STAFF
The 16th annual Securing America Awards honor suppliers who provide the best Web sites, sales literature, manuals, marketing material, community outreach programs, and more. The mission of the awards, since their inception in 1990, is to sustain industry awareness and recognition of imaginative and high-quality marketing tools that present dealers, integrators and industry professionals at their best to end-users.
This year, nearly 50 entries in 13 categories competed for Securing America Awards and Merit Awards. The following companies’ pieces and programs were deemed the best in marketing material that the industry offers:
- Best Overall Web Site
- Winner: SafetyCare Inc.
- Merit Award: Honeywell Security
- Best End-user Sales Literature for Residential Prospects
- Winner: Honeywell Security
- Merit Award: SafetyCare Inc., Optex Inc., SentryNet, Russound
- Best End-User Sales Literature for Non-residential Prospects
- Winner: Panasonic Security Systems
- Merit Awards: Honeywell Security, Dedicated Micros
- Best Outreach Materials Aimed at End-users, which Support Dealer/Integrator Sales
- Winner: SafetyCare Inc.
- Merit Awards: First Alert Professional, Optex Inc.
- Best Outreach Materials Aimed at Architects, Engineers, and Specifiers, which Support Dealer/Integrator Sales
- Winner: Honeywell Security
- Best Manual or Online Training Material for Residential End-Users
- Winner: Panasonic Security Systems
- Best Manual or Online Training Material for Non-residential End-users
- Winner: Panasonic Security Systems
- Best Online Product Demonstrations, which Support Dealer/Integrator Sales
- Winner: SafetyCare Inc.
- Merit Award: Bosch Security Systems
- Best Direct-mail, Target Marketing, or Marketing Support Materials Aimed at End-users, which Support Dealer/Integrator Sales
- Winner: SafetyCare Inc.
- Merit Awards: Wheelock Inc., Honeywell Security
- Most Effective False Alarm Reduction Action or Program, which Supports Dealers and Integrators
- Winner: DSC
- Best Resources Aimed at Architects, Engineers, and Specifiers, which Support Dealer/Integrator Sales
- Winner: Panasonic Security Systems
- Merit Award: Software House
- Best Overall Online Resources for End-users, which Support Dealer/Integrator Sales
- Winner: Honeywell Security
- Merit Award: American Dynamics
- Best Online Product Introductions that Support Dealer/Integrator Sales
- Winner: Honeywell Security