“Installed entertainment and communication products” and the extras that go with them “are the most desired additions for a new home,” says Bob Gartland, president of AVAD LLC, Van Nuys, Calif. “Data shows that many consumers who are not offered these options purchase them elsewhere within six months.”
According to T.J. Dickson, vice president of sales and marketing at Speco Technologies, Amityville, N.Y., video surveillance not only integrates nicely with existing burglar alarm systems, it is relatively easy to install and can therefore be profitable if sold properly, he says.