Axis is the first company to completely open its network video products for third-party applications. “A parallel can be drawn to the telecom market, where end users benefit from a wide range of downloadable applications for their mobile phones,” said Ray Mauritsson, chief executive officer (CEO) of Axis Communications. “In the security market, the focus of the applications will be different. We see great interest for intelligent video applications that provide the products with capabilities based on, for instance, recognition, tracking, detection and counting.”
Axis’ vision is to make a wide range of Axis-compatible applications easily available for integrators and end users. “There are many skilled application developers with unique competences and ideas. Our open application platform enables them to develop applications that bring extra value to various target groups,” said Mauritsson. “As a result, it will be possible for integrators and end users to select the best combination of camera and application, or encoder and application, to meet specific needs within transportation, education, city surveillance and other industry segments.”