After more than one year in the making, lighting control manufacturer Lutron Electronics Co. Inc., Coopersburg, Pa., unveiled its new Web site – – which features a completely new infrastructure, search capabilities and customizable user experiences.

Stacey Kim, director of the company’s web initiative, said that the new site was truly designed by and for Lutron customers. “With more than 2,000 customer interviews under our belts, we know exactly what type of information they want and how they want to see it.”

The site is designed with more than 25 different user groups in mind, ranging from homeowners and interior designers, to builders, electrical contractors, lighting designers and facility managers.

Features of the redesigned website include: a completely redesigned site architecture and navigation; a polished, new look and feel; a simplified where-to-buy process; consolidated technical documents, including spec sheets and installation instructions; an improved energy savings calculator; a new LED product selection tool; an inspirational home tour on how to use Lutron products in the home and a press room.

Phase II of the site will be launched within the year, expanding the site to further support Lutron’s global markets as well as provide an enhanced, customized experience for a variety of customers.

New Line of Speaker Products Coming to ADI

ADI announced an agreement with KEF America to offer KEF’s audio solutions at ADI branches across the country. Through the agreement, ADI distributes KEF’s Ci Series custom install products, iQ and C-Series entry level floorstanding and bookshelf speakers, KEF Home Theater (KHT) sat/sub systems as well as subwoofers and outdoor speakers.

KEF products feature the company’s patented Uni-Q point source driver technology, now in its 10th revision. With Uni-Q, midrange and treble units are mounted at precisely the same point in space, allowing them to integrate and create an ideal, wide-dispersion sound field for the listener to experience a natural sound.

The KEF product offering available at ADI features a full line of in-ceiling speakers, motorized in-ceiling speakers, in-wall speakers, outdoor speakers, floorstanding speakers, bookshelf speakers, LCR soundbars, wireless technology, complete home theater systems, subwoofers and more.

“KEF’s product line includes unique solutions at all prices points, allowing us to service a more diverse group of dealers, including high end custom installers,” said Doretta Raffio, senior product manager for residential and commercial Audio/Visual at ADI.

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