Stacey Kim, director of the company’s web initiative, said that the new site was truly designed by and for Lutron customers. “With more than 2,000 customer interviews under our belts, we know exactly what type of information they want and how they want to see it.”
The site is designed with more than 25 different user groups in mind, ranging from homeowners and interior designers, to builders, electrical contractors, lighting designers and facility managers.