With the security industry undergoing a rapid transformation in many respects, from technology deployments to executive responsibilities, it is important to cultivate new business relationships and uncover additional sales opportunities. Homeland security funding is ongoing and can supplement revenues in a down economy. Security integrators can find opportunities during tough times by embracing business outside their traditional markets. Understanding the opportunities in the homeland security market is a great starting point.
I am fortunate to attend a variety of security conferences throughout the year and recently found an excellent venue for security professionals. The Aspen Security Forum (www.aspeninstitute.org) is a premiere event and I highly recommend it for anyone interested in leveraging the homeland security market. I was happy to see Axis Communications and The Security Executive Council among the 400 attendees participating in what was the best security conference I have ever attended. I only wish more integrators and physical security practitioners were in attendance.