A marketing campaign for G4S Secure Solutions has turned into a global fundraising effort after a song meant to publicize new branding, called “Securing Your World” by recording artist Jon Christopher Davis and record producer Sparky Pearson, was played live at an event and became an instant hit with employees and customers.
G4S executives are hopeful that a large proportion of their global workforce will support the download of their new G4S song and in doing so, the company hopes to raise substantial funds for charity.