Getting the price right is key to operating a successful customer-conversion program from POTS to wireless alarm signal transmission. Add-ons can help maximize cellular system appeal and profitability.
As more and more homeowners opt to forego traditional phone service in favor of cellular service or VoIP, alarm systems with cellular communication are being installed like never before. Some dealers are encouraging all customers to use cellular, even when they have a traditional phone line, because that option minimizes potential future headaches if the customer should cancel voice service at some point in the future.
“More and more dealers are starting to lead with cellular or to build cellular into the cost of their product offering,” comments Shawn Welsh, vice president of marketing and development for Telguard, a division of Chicago-based Telular that manufactures cellular alarm transmission equipment.