Can a dealer or integrator play a significant role in building the brand of a manufacturer? Think about it. Brand building is a function of products, people, services, support and customers. Channel partners are a huge part of the brand. Each aspect of brand is related and each must be aligned accordingly to create maximum brand impact. The total brand experience is a delicate organism that requires deep analysis and constant revision.
There are hundreds of vendor companies in the security space. If you walked the recent ASIS Int’l show you may have thought that most every company has similar products. So how, then, can you distinguish those your company resells?