Attention-Grabbing New Ad Campaign Is at the Heart of Security Company’s Expansion Plans
New York City-based SecureWatch24 said it is introducing a new national advertising campaign that asks prospects to “Deny Dangerous” by utilizing the company’s security services.
Securewatch24 protects over 2,000 buildings in the New York City area with more than 22,000 cameras installed in the past 10 years. The company said it is moving from a “super regional” security company to a “national player” this year, according to Jay Stuck, SW24’s vice president of sales and chief marketing officer. “The new campaign is intrusive — startling colors, layouts and graphics that will grab the attention of security prospects,” Stuck said. The campaign was developed by SMZ Advertising in Troy, Mich.