New players are entering the security industry in a mass market fashion, with a solution that provides more than just a traditional home security system. Is that wrong?
Many of our readers will remember when Brink’s Home Security, in the mid-1980s, created and began marketing the concept of an affordable home security system. Priced to produce a loss on the installation, but a profit on the long-term monitoring contract, it was a new concept in the industry and other security dealers soon began to imitate the business model on a local, regional or even national basis. The outcry from around the industry, however, was “unfair”! Many dealers that sold traditionally priced security systems pointed out that it devalued their services and would put them out of business.