Want to Sell More? Consumers Demand Simplification

June 21, 2012

Forget the bells and whistle. New research shows that consumers still want technology to follow the K.I.S.S. principle and keep it simple. Taking that one step further, they want technology (smartphones, tablets, home theater and home appliances) to simplify their lives according to the new Ketchum Digital Living Index, conducted by global communications firm Ketchum, N.Y. The research shows that three-quarters of consumers around the world are still dissatisfied with technology’s ability to make their lives simpler. According to the survey of more than 6,000 consumers in six countries, more than half (54 percent) said they want technology to be easy to use. Consumers also wanted devices to simplify their lives (46 percent), provide entertainment (35 percent) and express who they are (11 percent).

It’s important to act now to protect your RMR-earning accounts and their valuation. But with confusion over sunset dates, extensions, and how to select the best cellular service for your business, many are left feeling overwhelmed. This webinar will discuss how you can quickly and cost-effectively upgrade, and what the benefits are for your bottom line.

SDM Magazine

2021 January

In January 2021 issue, SDM is celebrating its 50th anniversary, "Despite Pandemic, Security Industry Seen as Financially Sound", and much more.

Check back throughout the month for new content!

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