Forget the bells and whistle. New research shows that consumers still want technology to follow the K.I.S.S. principle and keep it simple. Taking that one step further, they want technology (smartphones, tablets, home theater and home appliances) to simplify their lives according to the new Ketchum Digital Living Index, conducted by global communications firm Ketchum, N.Y. The research shows that three-quarters of consumers around the world are still dissatisfied with technology’s ability to make their lives simpler. According to the survey of more than 6,000 consumers in six countries, more than half (54 percent) said they want technology to be easy to use. Consumers also wanted devices to simplify their lives (46 percent), provide entertainment (35 percent) and express who they are (11 percent).