Kimberlite Corp., ranked No. 36 on the SDM 100, makes interesting use of multimedia on its website. Kimberlite is a group of Sonitrol dealerships headquartered in Fresno, Calif., so the featuring of real-life-situation sound clips on its website is more than fitting. The sound clips show the company’s Sonitrol audio verification technology at work, but they also serve as a marketing tool for prospective customers who get an earful of perps at work.
Kimberlite’s website also offers video testimonials from customers and clips from local newscasts detailing apprehensions related to Sonitrol alarms. It’s one thing to tell them, and another to show them, what security can do.