Enhanced services have quickly become one of the security industry’s new buzz phrases. There are strong supporters, those who claim the technology isn’t ready, those who believe they are outside of a security company’s core mission, and many in between. Whichever the case was for individuals, discussions on enhanced services came up often during this summer’s Electronic Security Expo, held in Nashville, Tenn. And during the annual Electronic Security Association member meeting, ESA announced it embraced the new opportunities that enhanced services represent with a new education, marketing and funding program: the SECURE+ Initiative.