The “cloud” is a term thrown around a lot these days, but it is not always fully understood. The basic concept: Instead of keeping data on local storage belonging to the consumer, it’s stored on a company’s servers. The data is then accessible to the customer from any Internet-connected device, including cell phones, tablets, computers, televisions and other media players — making it a perfect fit for a hustle-and-bustle society constantly on the move.
“It revolves around what customers want now, which is convenience,” said Steve Rissi, CEDIA technical project manager. “Having a central database they can access from any location on any device is very convenient.”