If there is one downside to company websites as marketing tools it’s that they are faceless and can look very similar to a competitor’s. In order to make its web presence stand out and better connect with its website visitors, Ackerman Security, Atlanta, Ga., included a very brief welcoming video that features company president, Jim Callahan, sending a message to potential customers. In a little over one minute, Callahan explains what the company does and how it differs from the competition, outlines the next step to take in selecting a security system — always emphasizing the company’s mission to find the right solution for each customer’s different needs. Does your company website have a unique feature that makes it memorable? Tell us about it at gasullas@bnpmedia.com.