Dealer programs can offer a dealer many different benefits, including a ready-to-go marketing team with customized, affordable marketing materials and new social media offerings.
Small to mid-sized security companies, especially in today’s economy, do not have deep pockets for marketing. Sometimes it can be a challenge to do any marketing at all. Even if a marketing department exists, it can be understaffed and unable to meet the demands of all the ways a company can be marketed — leading to missed opportunities and lost potential customers. That is where a dealer program’s marketing offering can make a difference.
“We are a full-service marketing and advertising agency for our dealers. We provide these services to help dealers who may not have in-house marketing expertise, so they can remain competitive and grow their businesses,” says Michelle Nettuno, marketing manager, Honeywell Authorized Dealer Program for Commercial Security Systems, Honeywell, Mellville, N.Y.