Protection 1’s Targeted Transformation Earns Dealer of the Year Award
Changes in Protection 1’s culture, execution, services and infrastructure — all centered around the customer — have transformed it from a declining company into an innovative, dynamic force.
Talk to a Protection 1 employee and there is a palpable energy that radiates outward about their job, the company and the customer. Chicago-based Protection 1, has always contained a deep-rooted love for the customer. But while employees embraced the concept, the execution was missing, as Protection 1 experienced declining growth for seven consecutive years.
Enter a fresh approach fashioned by chief executive officer (CEO) Timothy Whall and his leadership team that has been flawlessly executed by the entire company. Whall was named CEO in June 2010 when GTCR, in partnership with Whall, purchased financial interest in Protection 1. He stepped into the job with a new vision, a technical plan and the leadership style needed to take Protection 1 from a company with a great concept to a company capable of perfect execution of that concept on a daily basis. Protection 1’s growth and transformation received recognition in 2011 as SDM’s Dealer of the Year Honoree, but in 2012 the company resoundingly raised the bar again, with a year that demonstrated unmistakable success, innovation, the use of industry best practices, and notable growth and accomplishments in every area of the company — the hallmarks of an SDM Dealer of the Year.