The Internet lies at the core of Ube’s new home automation and security solution. Users can link IP-enabled electronic products with no more hardware or software than a smartphone and an app. To set up the system, the Ube mobile app scans the home to find what devices are controllable, and the user only has to enter the room where the device is located and a name for the device to bring it online. “We knew one of the keys to widespread adoption is to make it very easy to use,” said Glen Burchers, co-founder and chief marketing officer for Austin, Texas-based Ube.