Retail organizations are increasingly adopting IP-based video surveillance technology and are showing a growing interest in cross-functional uses of digital video systems, such as video analytics and point-of-sale integration to improve sales, marketing and operations. That’s according to the Loss Prevention Research Council’s “CCTV in Retail 2012” study, released last week at the National Retail Federation’s BIG Show in New York.
For the report, loss prevention (LP) executives from 47 national and regional retailers completed an online survey about their company’s use of video surveillance, their perceptions of the effects of video surveillance and additional uses of IP-based digital systems beyond security and LP. About one-half of respondents work for a retailer with more than 500 stores, while nearly one-third operate between 101 and 500 stores.