If someone knocked on your door and was trying to sell you a security system, would you listen? In September 2011 Select Security, Lancaster, Pa.,joined a select few other companies in the use of the door-knocking sales technique. Patrick Egan, president of Select Security, told SDM that for him it all started when he saw a house from across his corporate building sporting a competitor’s lawn sign. He went over to the house and asked the owner, an older lady, why she had chosen that company. She replied that two guys came knocking at her door, talked to her about their security system and offered to install it the same day, so she “just said yes.”
Taking a drive around the surrounding five blocks Egan noticed 26 competitor lawn signs. “That made me a believer,” he said. “Other teams have come into my town, into my backyard, and I said ‘no more.’ I mean they’ll still come in because there’s enough for everybody, but I’m going to get my share, too.”