Marketing with your Customer Resource Management database or CRM is the next step in growing your sales. On page 42 of the July issue of SDM, in an article called a “Well Oiled Sales Machine,” I talked about the value of your salespeople, what makes them tick, how to develop a CRM and why it’s so important to do. Now that you’ve developed or are developing a CRM, let’s talk about what else you can do with it to increase your sales.