After a motorcycle accident delayed Russell Cersosimo’s entry into college, he started assisting a local burglar alarm installer — and became fascinated by the technology and the industry. Two years later, a man recognized Cersosimo at a grocery store and asked if he put alarm systems in homes. But when Cersosimo asked his boss, who specialized in retail alarm systems, if he could make the residential sale, the answer was “No.”
“I quit that day and sold the alarm system with a $15 monthly maintenance contract,” Cersosimo says. “That man referred his neighbor and his neighbor referred to the neighbor in the house beside him, and suddenly from that first sale I had $45 a month in RMR, which only intensified my vision for RMR and its value — and the importance of changing with opportunity.”