You’ve likely been planning for 2014 for at least a year, probably even longer. Capitalizing on market trends means you’ve developed a strategy for increasing your company’s sales or profits or both, and now you’re executing it — whether that means targeting an acquisition, adding internal resources, negotiating contracts, or any number of changes for 2014.
Business planning involves amassing information from a wide variety of sources — and weighing that information relative to what you already know about the capabilities of your business and the opportunities in your market(s). One of the things you may use in business planning/forecasting is market research. Compared with some industries, the availability of solid market research about the security industry is sorely lacking. There just is not enough of it, especially research that pertains to the installation channel, which is what you do.