With new players such as AT&T, Comcast, Verizon, Cox and, potentially, Google, as well as a do-it-yourself market, which some think is growing three times as fast as the professionally installed market, who wouldn’t consider security an attractive market and wonder, Who are the winners going to be?At the 19th annual Barnes Buchanan Conference held earlier this month, Michael Barnes, founding partner of Barnes Associates, as part of his “Industry & Market Overview” presentation, explained why security is an appealing market for these giants (sticky customers with low attrition, for one).
“The latest chapter that the industry has to think about is all of these new players — and they are very, very big,” Barnes said, illustrating by example, AT&T with $129 billion in revenue compared with ADT at $3 billion in revenue.