The concept of security and convenience merging together has been discussed for many years, but in 2014 the concept is being realized on a grand scale. As a result, now is the perfect time for security dealers to transform their businesses by embracing interactive home control applications such as lighting and shade controls and proceeding to sell them with gusto.
While homeowners still want the peace of mind that security systems provide, they also want to interact with their homes while they are in them or connect with them remotely via their smartphones when they are away. In an effort to establish a major presence in this space, the nation’s largest telephone and cable companies are reinforcing this broader definition of security by running powerful advertising campaigns. The ads are educating the entire consumer base about the many ways people can interact with their homes for convenience and security’s sake. That includes lighting and shade controls.