When CEO Tim Whall and GTCR turned Chicago-based Protection 1 back into a private company, they had a couple of goals: to leverage its existing national footprint and build up all its channels, specifically national accounts.
Whall also brought a renewed vision for the company, centered on the customer experience. The thought was that if Protection 1 took good care of its customers, everything else would take care of itself. The company’s work to achieve these new goals and transform its image have paid off and were instrumental in Protection 1’s selection as SDM’s Dealer of the Year Honoree in 2011 and Dealer of the Year in 2012 (link to: http://www.sdmmag.com/articles/88587-protection-1s-targeted-transformation-earns-dealer-of-the-year-award).